Articles and Education

You’ve arrived at our Articles and Education hub, a place where we break down marketing complexities and deliver straight-talking, actionable advice. Drawing from our rich experience in steering businesses towards growth and profitability, we’ve collated our insightful social media posts and videos from LinkedIn.

Here, you’ll find the tools to avoid the ‘No Marketing’ and ‘Fractured Marketing’ traps, and to ensure that your marketing efforts are truly putting your clients first. Let’s get started!

Not a Secret | Marketing and Google My Business

Google My Business is NOT a Secret One of the first, simplest things you can do to boost your LOCAL search presence is by claiming and working on your Google Business profile. The company has been putting quite a bit of focus on Google Business [formerly Google My Business] in recent years. Aand it’s having […]

The Social Media Hammer

You are probably not qualified to pick the most potentially successful marketing method for your business. Not particularly politic, I know. But you’ll see why I’m probably insulting you right off the bat. The first thing that got me paying attention to this Hammer idea was when a friend asked me to look at how […]

The Pay per Click Advertising Hammer

PPC does work. It works for small business owners, local business, for retail stores and service businesses. Almost every business in fact. After all, that’s how Google and Facebook, 2 of the biggest companies in the world, make their money – selling adverting. If you have “tried” Google or Facebook paid ads in the past […]