Not a Secret | Marketing and Google My Business

Google My Business is NOT a Secret One of the first, simplest things you can do to boost your LOCAL search presence is by claiming and working on your Google Business profile. The company has been putting quite a bit of focus on Google Business [formerly Google My Business] in recent years. Aand it’s having […]

The Social Media Hammer

You are probably not qualified to pick the most potentially successful marketing method for your business. Not particularly politic, I know. But you’ll see why I’m probably insulting you right off the bat. The first thing that got me paying attention to this Hammer idea was when a friend asked me to look at how […]

The Pay per Click Advertising Hammer

PPC does work. It works for small business owners, local business, for retail stores and service businesses. Almost every business in fact. After all, that’s how Google and Facebook, 2 of the biggest companies in the world, make their money – selling adverting. If you have “tried” Google or Facebook paid ads in the past […]

You Are NOT Outsourcing Digital Marketing

Recently I’ve had 4 or 5 conversations with business owners about marketing in general and outsourcing in specific. They all had this idea that finding someone to execute their vision, their idea for some marketing activity was “doing marketing”. And that they had hired a “Marketing Guy” or a company to take care of it […]

The Website Development Hammer

It’s true – you DO need a new website. Or at least a major over hall. I can say that about almost EVERY local business who’s marketing I review. And for many small business owners, and side hustlers, a website is considered THE marketing tool. The foundation of just about every other kind of attention […]

Don’t Be A Hammer

Synergy, symbiosis, interconnectedness, ecosystem… are all terms I promise NOT to use to describe the idea. The Idea is that doing just one thing well doesn’t work. Focusing all of your effort and attention on just one part of your business doesn’t make the rest perform. Being great at email marketing, or social media or […]