Total Marketing Solutions
- Get Found – Build Trust – Automate the Results
- Outsourced Marketing Department
- Business and Sales Consulting
- CRM Implementation
- Marketing Automation
- Social Media Management
- Google Advertising
- Social Media Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
There are 2 types of marketing that just don’t work. Or at least they won’t give you the kind of long-term growth and profitability that your company and the work you do to deliver your product or service, deserves.
#1: No Marketing
The right marketing is designed to help you grow your business automatically. It’s providing a framework where potential clients find you, build trust in you and your product and then does 3 even more important things:
- Actually, captures their information. Whether that’s by encouraging them to chat, text, complete a form or call. Getting visitors to your website or followers on social media aren’t nearly as valuable as putting you and your prospects together.
- Automatically follows up with your leads and customers. You or your team may miss a call or an email and may give up trying to contact a prospect after a few tries. Marketing automation NEVER gives up, and it pays.
- Builds TRUST. Potential customers typically do tons of research online before they ever pick up the phone or fill out a form. The information they find about you and by you can move them from being a skeptical researcher to an interested buyer.
#2: Fractured Marketing
Fractured Marketing is the collection of false starts, money-wasting short-term efforts and jumps into the deep end of using contractors for a fractured part of the marketing universe. Business owners and C-Suite executives often have one of the following stories that are examples of Fractured Marketing:
- “We had someone do our website and nothing inside the business changed at all”
- “I had a social media company take over our Facebook and Instagram accounts, but we never got any more business. In fact, I don’t even know what they actually did."
- “I tried Facebook advertising a few years ago. It doesn’t work for my business.”
- “Google ads were bringing us the wrong kinds of leads.”
What happens in Fractured Marketing is a kind of downward spiral. One thing doesn’t work right away so you try another, and another, and then you circle back around to #1: No Marketing.
This all leads to:
- Wasted Money
- Wasted Leads
- Ignored Prospects
- Missed Opportunities for Growth and Profits
ClientsFIRST Marketing is driven by the idea that marketing is part of the WHOLE business.
And that doing NOTHING or just ONE THING results in failure.
Like the 75% of clients in the past year that had contact forms that either didn’t work or notified people that no longer worked there.
Like the local private school that had full classes, but was losing money because of the way they charged for their products.
Or the company that had gone through more than one Social Media marketing firm (fractured!) and literally got nothing for their investment. Because it was unattached to any overall lead capture or monetization strategy.
And of course, the owner-operators that have to ignore incoming calls anyway because they’re constantly on the job site – and there are no automation or systems to back them up while they’re busy.
Our Work
Take THESE Steps to Change Everything
- Step 1: Get a clear idea of what you really want from your marketing.
If the answer is Growth, Leads, Image Enhancement, and/or just to avoid the FOMO – on sales, revenues, profits, or prestige, you’re in the right place.
- Step 2: Inventory your marketing.
It could be just a website and business cards, but it might be more than you think.
- Where do your customers learn about you, see your company image, whether you want them to or not?
- Step 3: Jot down your Sales Process.
In other words, when a customer calls, fills out a form, or meets you in person, what happens next?
Finally – Contact US for a free 30-minute call to review these 3 things.
During that call, we’ll see if it makes sense for us to work together. And I promise you’ll end up with at least 3 things you can do YOURSELF to improve your marketing.